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Why Video, Why Now?

March 6, 2012 in Resources, Tech Tools with 7 Comments

The answer the ‘Why video, why now?’ is pretty simple, the market demands it. It’s no secret we’re big fans of video around here, and we still get our fair share of objections every day from agents and lenders.

The main objections we hear involve time and a lack of equipment. Leave it to the amazing people over at Coldwell Banker to provide the industry at large with a fantastic resource about video creation.

Get Your Spielberg On

Spielberg-steven

Imagine the neighborhood tour from this angle!

Here’s why I think video works, and why you should consider it for your business.

  • Video is more engaging than other forms of communication. It appeals to more of the senses.
  • Video provides an opportunity for you to build trust.
  • Video gives you an opportunity to demonstrate your product.

Now that last one might sound strange. It’s important to understand why I didn’t put home there. A home isn’t always going to be the product of your videos. Sometimes the product is past clients, other times it’s you!

In case you need them here are a few stats to help persuade you:

  • YouTube has more than 3 billion video views per day
  • Listings with video get 20% more leads
  • 73% of home sellers prefer an agent that uses video

And that’s just to name a few.

On Location Video 101

coldwell-banker-on-location-video-101

Coldwell Banker’s new site On Location Video 101 can be your new go to resource for understand video for real estate. They lay out the steps for creating video with 5 simple steps.

These are the same steps I address when I teach classes about video.

  1. Equipment. It’s easy to get distracted from the very beginning with the question of what camera to use. Don’t fall for this trap. It’s possible with today’s technology to capture high-quality video footage cheaply and without much hassle.
  2. Prepping. Taking a page right out of my Boy Scout handbook, Be Prepared! Doing proper story-boarding and having checklists in place will ensure a proper shot every time. Or at least help avoid common pitfalls.
  3. Filming. You can use the power of video to showcase a home, have past clients talk you up or send out great personal videos without hitting the record button.
  4. Editing. By far this is the most daunting task for most agents. Embrace the challenge and refine the technique over time.
  5. Marketing. Now that most of the heavily lifting is done you need to get that video in front of as many eyeballs as possible. Learning how to market your video is a crucial step to succeeding with video.

Action!

If a picture is worth a thousand words, a video is worth ten thousand. That’s why I recommend for agent to use even more of it this coming year.

 

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7 comments on “Why Video, Why Now?”

  1. Angie_Perez on said:

    Chase, nice concise article on why use video. I just need to ask a few questions to clarify a few points. I am an agent in NJ. My MLS just added a software program where my listings pictures, the ones I upload, are used to produce a virtual tour of the house. It crops the image and moves up, down, right and left, making viewing the pictures slightly more engaging. Technically I am using video in my marketing, right? Although, I don’t think that is the type of video marketing you are talking about!

    I am with other agents day in and day out. The top producers do the virtual tours, but few of them go beyond that. In real estate school we learn to stay topical and I can clearly remember my instructor saying things like when marketing the house, avoid talking about the neighborhood. Avoid puffing!

    Certainly agents are getting mixed messages everyday. And others simply don’t want to be on camera. Like learning WordPress for example, the idea of learning consistent, systematic video marketing has a bigger learning curve.

    Reply ↓
    • Chase Thompson on said:

      Hi Angie!

      The type of “video” you’re talking about has been in use since the early 2000′s, and it has gotten much better since those early days. However, a montage of photos activated by hitting a play button doesn’t mean its a video. And I’d argue with the “engagement” level of this videos.

      I’d rather see amazing photo stills of the home without motion, than have some program loosely stitch together and distort my photos. All in the name of saying I do video!

      There is also no question video isn’t 110% necessary. Hell there are top producers who don’t even own an iPad (*audible gasp! :) ) There are going to be essential tools to every profession, and then there are tools that just make things easier, more efficient or more effective.

      In my opinion, video is one of those things.

      Angie, I understand your reservation about using all these new tools. But, I can’t get fully on board with anyone that says its too hard or its impossible for them to learn. I didn’t shoot my first video in a business setting until 2009. I didn’t set up my first WordPress site until the middle of 2010. I’m not that far removed from being in your shoes!

      I’m rarely the smartest or most talented person in the room, but I clearly have a command over these platforms. I’m still learning every day, but I knew that no matter how slow I moved toward my end goal, I’d still be lapping everyone still sitting on the sideline.

      Reply ↓
  2. Rudy on said:

    Thanks for sharing this Chase! I like what CB has put together as it can really help real estate professionals looking to implement video into their business get a broad overview of what is involved.

    Rudy
    Chief Educator, WellcomeMat

    Reply ↓
    • Chase Thompson on said:

      Thanks for stopping by Rudy!

      I agree. Although many of us have seen video being a major player for some time, they’re really stepping out with this project.

      I can’t wait to see how it grows.

      Reply ↓
  3. Teri Conrad on said:

    Excellent post as always guys! Agree that Agents are going to have to step it up a notch…gone are the days of low quality, raw video. If you want to hit it out of the park these days, production quality counts. Many are opting for studio lighting and better quality audio too, of course the average agent will never do, but learning the basics of iMovie editing and simple tools that allow for smooth transitions are pretty important. Also agree that the traditional v-tour is getting stale. Would much rather watch a mini show about a ‘home’ – Peggy Lynn Speicher of The Speicher Team tells the STORY of the home in this example: http://www.youtube.com/watch?v=BihEXkYBiZc&feature=plcp&context=C3f1c09eUDOEgsToPDskK3pHKMJZUKgzqVTE4tQwBN

    Reply ↓

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