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Can You Hear Me Now?

You must prospect to get new business. The question everyone has to ask themselves now is, how will I prospect today? With all the new social networks, email marketing, mixers, school functions, etc., it can be easy to forget one of the best methods for prospecting.

Making phones calls to fill up your appointment book might seem so last century, but the truth is it’s a technique that still works today. Use the tips below to make phone calling more effective for your business.

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3 Rules for More Productive Presentations

Last night I watched the worst PowerPoint presentation I’ve ever seen. It reminded me of the presentations everyone made in 1999. You know the one: 75 different transitions, every slide has sound and different backgrounds, 14 different fonts, and so much more.

It was genuinely painful. Presentation software and tools are great, but you need to use them correctly. Here are our three rules for more productive presentations.

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Is It Time For You To Turn Up The Heat?

The Extra Degree concept captures a simple, yet powerful idea. At 211 degrees, water is hot. At 212 degrees, it boils. It’s that extra degree that can power a locomotive…or take your life results far beyond your expectations.

The stats don’t lie:

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Three Ways To Spot A Client Worth Firing

We all know not every client is created equal. Even in a harsh real estate climate like this, wasting your time, money and energy on bad clients is not a good idea.

So, how do you fire those bad clients even before you hire them? What, you didn’t know you’re hiring your clients just as much as they’re hiring you? In a job interview you’re interviewing the company just as much as they’re interviewing you. The same thing applies when working with a new client.

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Don’t Be Too Cool For Safety

Safety has become a top concern for many agents in the past year. While most of the conversation has been spent on safety while at listings and open houses, we think some focus needs to be placed on safety while you drive.

We all know it’s not safe to text, answer email or even talk on the phone while we drive – but we all do it anyway. The key to using your phone while you drive is to reduce the number of buttons and menus you need to use to make a phone call or text.

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Expert-itis. It’s a disease that affects many professionals within our industry, and many others. For those concerned, let’s review the symptoms to see if you’re at risk.

Symptoms include: Uncontrollable tone and snark when you’re surprised someone doesn’t know what FMV, BTVEBCOE and GYWRFTK mean. Overwhelming clients with ten thousand housing options because you specialize in all things real estate. So, how can you cure yourself if you’ve been infected?

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How To Use Video SEO For Your Real Estate Blog

Though shooting and publishing videos on the web has been child’s play for years now, getting those videos to rank high in search still seems to frustrating most. We reach into the mail sack once again today to answer a frequently asked viewer question.

“How do I decide if a piece of content should be in video or written format?” Should that first time home buyer tip be a video or a bullet point post? That neighborhood tour should be a video, right? So, which format is best and how can you get the most out of each post?

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The Future Is In Trial And Error

As I continue to watch my daughter grow I’m seeing that most learning occurs through trial and error.

The funny thing is errors and mistakes happen whether you want them to or not. They happen whether you’ve spent a ton of money on a project or very little. Error is near impossible to avoid. Especially in the arena of marketing, error is readily available.

Trial, on the other hand…

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