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Should You Friend Your Clients On Facebook

One of the top questions I get asked on a weekly basis during my coaching and training sessions is, should I friend my clients on Facebook? The answer is usually not one that the real estate agent wants to hear though.

The answer in my book isn’t all the difficult, yes. Yes, you should friend your clients on Facebook, Twitter, etc. But, only if you’re not doing social wrong.

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This past year I attended more conferences than ever. What really surprised me was that most attendees weren’t getting their money’s worth.

If you want to get your money’s worth out of attending a conference this year here are a few things you need to do:

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Jim Abbott, broker and president of ARG Realty, took to YouTube to give what many consider a very well-reasoned explanation for his company’s decision to no longer syndicate to third-party syndicators.

Much has already been said about his, and Edina Realty’s, actions. You can agree or disagree, but Mr. Abbott’s explanation is compelling. The rallying cry of agents and brokers alike sound all too familiar, so today we talk tactics for beating the 3-headed syndication beast (Zillow, Trulia & Realtor.com). However, we go about in a different way.

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Do We Need Neighborhood Advice From Zillow

Within the past few months there has been some palpable contention towards third-party syndication sites in our industry. It has led many to drop support for them altogether.

However, these actions haven’t seemed to phase companies like Zillow. They recently launched their Neighborhood Advice feature within their home search platform.

Let’s face it — when it comes time to move, most people ask their friends and co-workers about the neighborhoods where they live, or hang out.  Do they like their neighborhood? How are the schools? Is it safe? Is the commute easy?

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Knowing What Your Client Wants Before They Do

This video is a fantastic example of Steve Jobs doing what he did best.

He is very direct with the rep from SmugMug, but don’t miss the important message.

He told him what his question and issue really is.

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Tips For Claiming a Home Office Deduction

Yesterday we busted a few myths about working from home. One often regarded myth is that working from home only helps you save on overhead. The truth is there are tons of savings to be had, especially around tax time.

Let’s review some tax time tips, that can help you save a ton of money this year. Which could result in you finally getting that iPad you’ve been coveting.

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3 Myths About Working Remotely

Every real estate agent I talk to gives me a different story for why they got in the business. But, no matter where the story starts it inevitably finds its way to, “I wanted to be my own boss.”

So, with more agents ditching the high office fees and working from home, many fear the 3 big myths about working remotely. Today we bust the top 3 myths agents have about working remotely.

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Can You Hear Me Now?

You must prospect to get new business. The question everyone has to ask themselves now is, how will I prospect today? With all the new social networks, email marketing, mixers, school functions, etc., it can be easy to forget one of the best methods for prospecting.

Making phones calls to fill up your appointment book might seem so last century, but the truth is it’s a technique that still works today. Use the tips below to make phone calling more effective for your business.

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